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The idea of Eeyou Istchee Lifestyle first started in year 2020. We needed a brand that represents the Indigenous pride. In 2021, we successfully launched and the brand has been doing very well with tremendous support from the community.
Eeyou Istchee Lifestyle aims to enhance the pride amongst other Indigenous people all over the world and to embrace who they are as Indigenous people! We do this through clothing and on social media.