The idea of Eeyou Istchee Lifestyle first started in the year 2020. We wanted to create a brand that represented genuine Indigenous pride. At Carleton University in Ottawa, Ontario, Eeyou Istchee Lifestyle came to fruition. In 2021, we successfully launched, and the brand has been doing very well with tremendous support from the community.

Eeyou Istchee Lifestyle aims to enhance the pride amongst other Indigenous people all over the world and to embrace who they are as Indigenous people! We do this through clothing and on social media. Eeyou Istchee means Indigenous land; A home where our culture, language, and spirituality derive from.